These Turkish Towels Are So Good, Families Fight Over Them — and Now They’re on Sale

These Turkish Towels Are So Good, Families Fight Over Them — and Now They’re on Sale

We independently select these products—if you buy from one of our links, we may earn a commission.

Sometimes you stumble on a product that’s so good you can’t help but talk about it with everyone you know. This holds especially true when said item is something as ubiquitous as bath towels, which, let’s be honest, call for an upgrade every now and then.

Frontgate may not necessarily be the first place you head to for a bath towel upgrade, but you can bet that opinion is going to change after you read this post. Turns out, the do-it-all brand has a resort-worthy towel collection that our editors just love — and can’t stop telling their friends and family about.

Frontgate’s Resort Bath Towel is thick, luxurious, and absorbent, with over 7,000 five-star reviews. Made from 100 percent long-staple Turkish cotton woven to 700 GSM, these towels can hold their own against a lot of moisture and still dry quickly without leaving behind any musty or mildewy odors. Our editor Jasmine was the first to try them, commenting, “Using this towel feels like a total treat, almost like stepping out of a sauna at a five-star resort. The feeling of being wrapped in it is reminiscent of the luxurious feeling you get at a fancy spa. Frankly, it’s hard to go back to using anything else once you’ve experienced them.”

Engineered with a “zero-twist” process that produces a plush and shed-free weave, these towels will never make a mess of your dryer or leave little fluffs of cotton all over your body post-shower (we’ve all been there). “There are towels and then there are the beautiful, exquisitely, sumptuously soft Resort Towels from Frontgate,” raves one reviewer. “These wonderful towels absorb moisture from your body after a luxurious soak or refreshing shower, leaving your skin feeling hydrated but not saturated with water. They are available in an absolutely incredible assortment of colors to match or contrast with whatever color scheme you desire. They laundry easily and beautifully, returning to their original incredible softness without releasing any of their gorgeous color. You can rest assured you have made a wise choice when you invite these great towels into your home. You and your guests will really feel so pampered.”

Hilariously, Jasmine found that these towels were such a win in her home that her entire family kept stealing them! “I truly knew these towels were something to behold when my stepfather, who isn’t impressed by much, made several trips to the linen closet looking for them,” she says. “I quickly added the Frontgate towels to everyone’s Christmas list.”

If you happen to share your home with some towel thieves, too, these Frontgate beauties come in over 20 gorgeous shades — including trendy Green Clay and timeless Ash Rose — so you can designate a color for each and every person to encourage them to keep their hands on their own towels. Plus, now is totally the time to spoil yourself (and your loved ones) with the gift of bathtime luxury. Through Apr. 11, you can score 15 percent off these towels (plus many other stylish Frontgate offerings), bringing the bath towel to just $34. But heed our warning: Your family and friends will make it impossible to buy just one.

Our Shopping Editor Swears These Are the Prettiest Bath Towels She’s Ever Seen — and They Practically Double as Decor

Our Shopping Editor Swears These Are the Prettiest Bath Towels She’s Ever Seen — and They Practically Double as Decor

We independently select these products—if you buy from one of our links, we may earn a commission.

Every so often a brand collaboration comes around that is so charming, so irresistible, it gets our whole team buzzing. There are also few things we’re more passionate about over here than good linens, especially when they marry quality and charm into one sweet design. On our radar right now? The new bath towel collaboration between editor-favorite brand Kassatex and high-end vintage marketplace Chairish.

It may seem like an unexpected pairing, but that’s kind of what we love about this launch. Not only does it involve bath linens from one of our most trusted brands (we even named their bath towels to our Best List), but each piece is also designed with charming scalloped edges and a signature vintage flair that feels right on-brand for Chairish.

“I’m not lying when I say these are the prettiest bath towels I’ve come across, ever,” says Apartment Therapy Style Shopping Editor Blair. “I absolutely love the fun scalloped edges, which basically graduate these to decor level wherever you hang them. You also can’t go wrong with the muted hues and contrasting trim. I’m drawn to the blue and peach as fresh pops of color (or even mixing and matching both together), but the lighter tones feel totally timeless. These are classic, luxe-looking, and can take your bathroom routine to the next level.”

Each of the towels in this collection is made using 100 percent Turkish cotton, with low-twist loops that keep them feeling soft, absorbent, and luxurious. Choose from a selection of unexpected retro-inspired color pairings — like blue and forest green and peach and berry — and personalize each with a monogram if that’s your style. You can cater your buys to exactly what you need to complete your towel collection too, whether that means a slew of hand towels, a few cute new washcloths, or a do-it-all bundle that includes all of the above, plus a full-sized towel. Oh, and there’s a bath mat, too! Seriously, this collection has everything you need to turn your bathroom into the whimsical cottagecore oasis of your dreams.

You can shop the Kassatex x Charish collection on either the Kassatex website or through Charish — though you may be tempted to continue your shopping spree on the vintage site for more cottagecore goodness, so proceed with caution.

The Fluffy Bath Towel That Always Reminds Me of My Vacation at a 5-Star Hotel

The Fluffy Bath Towel That Always Reminds Me of My Vacation at a 5-Star Hotel

We independently select these products—if you buy from one of our links, we may earn a commission.

I don’t know about you, but my stays at five-star hotels have been few and far between — in my case only once (so far). On a family trip when I was 15, we made our way down to Florida, and my parents decided to splurge on a three-day stay at a fancy hotel in St. Augustine. The architecture? Breathtaking. The view? Mesmerizing. The room? Unforgettable. Now, I was familiar with the lore around five-star bedding, and while it was one of the best nights of sleep I’ve ever had, it wasn’t the sleep setup that stayed with me all these years. It was the bathroom spread, specifically the bath towels. These towels were everything I wanted them to be: oversized, fluffy, soft, absorbent… I could go on for days. They were more than towels, really; they were an experience. In the years following, I searched in vain for something that could even come close to the luxury of those towels without breaking the bank, only to be continuously disappointed — until I tried the Fluff Co. Hotel Towel.

A little background: Fluff Co. is a brand whose mission is to bring the luxe experience of a high-end hotel stay to your home at an affordable price. Using the same manufacturers as top-tier brands like The Ritz Carlton and The Four Seasons, Fluff Co. offers everything from comforters and pillows (their down alternative pick topped our Best list!) to robes and, yes, towels — and the aptly named Hotel Towel is a 100 percent cotton dream. Super absorbent and soft to the touch, this plush towel comes in at 37″ x 72″, making it perfectly oversized and able to dry you off in seconds. It’s also pretty to the eye with a twill satin border and an elegant crosshatch design.

Now, you may be wondering, what makes this towel better than your regular retail find? Well, it comes down to the GSM, or grams per square meter. The more cotton grams per square meter a towel has, the softer and more absorbent it will be, and while most towels range between 600-900 GSM, this one comes in at a whopping 1,100 GSM, something you’d typically only see in the most luxe hotels. Needless to say, when I saw this number, my heart started racing. Did I finally find a dupe for the elusive luxury towel of my youth?

As I unpackaged the towel, I felt excitement rush over me — as well as familiarity. Standing there, holding that towel, I was instantly transported back to St. Augustine, 2010. Everything was the same: the weight, the softness, even the border detail looked similar. That night, as I stepped out of the shower, I giddily wrapped myself in this towel and remembered why I fell in love with the first one all those years ago. Its oversized design (I’d liken it to a bath sheet) meant I could easily wrap myself up in its cozy plushness, and as I unraveled myself from that first wrap, I was shocked to find myself essentially dry — without so much as a pat. After I hung it back on the rack, I continued with my nightly skincare routine and found that when I went to dry my hands afterward, the towel was already almost dry! I was smitten and I couldn’t wait to tell everybody.

The Fluff Co. Hotel Towel comes in at $50, which at first glance can seem like a jarring price for a single towel. However, when you take into account that its counterparts at hotels like The Ritz Carlton and The Four Seasons go for $75 and $125 respectively, $50 is more than worth it for a piece this luxurious. Take it from someone who’s been on the hunt for this towel for over a decade: Don’t let the experience pass you by.

Buy: Fluff Co. Hotel Towel, $50

Sarah M. Vazquez

SEO Commerce Editor

Sarah writes about all things shopping for Apartment Therapy, The Kitchn, and Cubby helping you find the best deals and the best products for you and your home. A Brooklyn-born Jersey Girl, she loves a good playlist, a good bagel, and her family (but not necessarily in that order).

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I’ve Tried Lots of Waffle Towels and These Are By Far the Softest — and They Don’t Crowd My Linen Closet

I’ve Tried Lots of Waffle Towels and These Are By Far the Softest — and They Don’t Crowd My Linen Closet

Britt Franklin

Assistant Shopping Editor

Britt is a stargazer and sunrise-chaser with a collection of magic erasers, and a fascination with the fantastic. A storyteller at heart, she finds inspiration in all the small things, and can likely be found singing show tunes, catching up on K-dramas, or going on adventures to satiate her natural-born wanderlust. (Sometimes even all at the same time.) An all-around creative, Britt has worked in various facets with Scene Louisiana, The Nerd Machine, and The Daebak Company, Inc.

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Score This Editor-Favorite Bath Towel for Just $16 During Macy’s Spring Sale

Score This Editor-Favorite Bath Towel for Just $16 During Macy’s Spring Sale

We independently select these products—if you buy from one of our links, we may earn a commission.

Investing in good bath towels is one of those purchases that pays off in dividends. Whether you realize it or not, our bath towels take quite the beating. They’re used day in and day out, washed frequently, subjected to a lot of rubbing and scrubbing, and housed in a room that can be overly moist. Translation: If they’re not extra resilient, they’re just not going to cut it.

When you spend your money on a quality set of towels, not only are you investing in something that will last you years, but you’re transforming what could be a mundane daily activity (bathing) into something a bit more special and considered. After all, why let hotels get all the compliments when you can have spa-like quality at home?

Enter: Lauren Ralph Lauren’s Sanders bath towels. These editor favorites marry the best of both worlds — plush softness and peak absorbency — for an all-star design that will become your go-to for years to come. Streamlined and uncomplicated, the Sanders towel collection features a ribbed cotton dobby, a turned hem, and antimicrobial features that will help keep them free of impurities and odors (you know the mildewy smell we’re talking about!). Even better, they come in a selection of 19 (!!) colors, from must-have neutrals like cream and navy to brighter picks like coral, lavender, and grassy green. No matter your decor scheme, you can easily find a hue that works beautifully for you.

Oh, and we haven’t even gotten to the best part! For a limited time, the Lauren Ralph Lauren Sanders bath towels are on major sale (we’re talking almost 60 percent off!) as part of Macy’s Spring Arrivals Sale. And use the code READY at checkout to score an extra 20 percent off the already discounted price, bringing each bath towel to an affordable $16.32. At that price, you may be tempted to overhaul your entire towel collection — and we say go for it.