I Switched from Plush Towels to This Sumptuous Waffle Knit and I’m Never Going Back (Bonus: It’s on Sale!)

We independently select these products—if you buy from one of our links, we may earn a commission. To me, a great bath towel has always meant one that’s thick, fluffy, heavy, and plush — but I’m not sure I can really tell you why. Dense towels sometimes aren’t even as effective at drying you off, … Read more

I Tried This Serena & Lily Bath Towel, and It’s the Softest I’ve Ever Owned

Blair Donovan Shopping Editor, Style Blair is Apartment Therapy’s Style Shopping Editor, where she covers the latest brand launches, need-to-buys, and anything related to her two unofficial beats — cane and rattan. Whenever she’s not perusing for the latest home finds (a rarity), you’ll probably find her reading, watching a horror film, or on the … Read more

These Luxurious Turkish Towels Have Hundreds of Five-Star Reviews — and They’re 60% Off Right Now!

We independently select these products—if you buy from one of our links, we may earn a commission. Do you need new bath towels? Of course you do! If you haven’t upgraded in forever, it’s time to elevate your bathroom with thick, fluffy new towels that will make every day feel like a spa day. (Who … Read more

This Luxurious Bath Towel Gives Me Fancy Hotel Vibes without the Fancy Price Tag

We independently select these products—if you buy from one of our links, we may earn a commission. There are so many things about staying in a fancy hotel that literally just melt the stress away (beyond just the change of scenery). It’s the fine details that really make it a treat. The crisp sheets, the … Read more

I Get More Comments on This Bathroom Hand Towel Than Anything Else in My Home

We independently select these products—if you buy from one of our links, we may earn a commission. I’m a big picture person. Also, quite literally, I have a lot of big pictures in my home. When it comes to decor, I love statement pieces that make people stop, stare, and offer opinions. As it turns … Read more

Pottery Barn’s Cyber Monday Sale Includes the Plush Organic Bath Towels We Love

We independently select these products—if you buy from one of our links, we may earn a commission. Black Friday may be behind us, but the retailer sales are still going strong. Case in point:Pottery Barn is hosting their one-day Cyber Monday event, offering up to 70 percent off thousands of items across the collection, including … Read more

Attention: Parachute’s Black Friday Sale Is Here (This Only Happens Twice a Year!)

We independently select these products—if you buy from one of our links, we may earn a commission. Black Friday is here, which means it’s time for Parachute’s incredible (but rare) twice-yearly sale! The home textiles brand is known for its top-of-the-line bedding, towels, robes, and other soft staples that make your home feel warm, cozy, … Read more

Brooklinen’s Black Friday Sale Has Huge Savings on So Many Editor Favorites

The holidays are full of joy and unexpected gifts, but the best surprises of the season are the sales on brands that rarely slash their prices: right now, it’s Brooklinen. The cult favorite known for their bedding and self-care essentials is running a Black Friday sale, which may as well be a unicorn (at least … Read more

This Bath Towel Is So Plush That I’m Tempted to Lounge in It All Day

Britt Franklin Contributor Britt is a stargazer and sunrise-chaser with a collection of magic erasers, and a fascination with the fantastic. A storyteller at heart, she finds inspiration in all the small things, and can likely be found singing show tunes, catching up on K-dramas, or going on adventures to satiate her natural-born wanderlust. (Sometimes … Read more

This Macy’s Sale Has Some of the Lowest Prices We’ve Seen on Plush Towels and Bath Essentials

We independently select these products—if you buy from one of our links, we may earn a commission. With the hustle and bustle of the holiday season on the horizon, carving out little moments of relaxation is about to become a lot more necessary. And when it comes to sneaking in self-care, small upgrades around our … Read more