This Stylish Beach Towel Is So Absorbent, It’s Now My Go-To Bath Towel

This Stylish Beach Towel Is So Absorbent, It’s Now My Go-To Bath Towel

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I tend to have a strict policy on how I use towels. For one, I usually replace them often (never using a towel beyond two to three days in a row), and I always have a separate towel on hand to dry my face. In the past, I’ve also made it a point to have a clear line of separation between my bathroom towels and my beach towels — that was, until I tried Brooklinen’s new Hamman Towel. What I thought was strictly a beach towel turned out to be incredibly soft and absorbent, and it just may find its rightful place in my bathroom.

After I received my package, it didn’t take long to sell me on the fact that these towels, made of 85 percent Turkish cotton, were the real deal. The gorgeous striped design is easy on the eyes (I opted for the Cool Mint colorway) and the material is immediately soft to the touch, even before it goes in the wash. And because I immediately throw new towels and bedding into the washing machine before using them, I was pleased to see them get even softer afterwards. So far, so good!

I discovered the real magic of these super-absorbent towels during a recent beach trip with my sister and five-year-old nephew. It was an impromptu stop during a 90-degree day, and my sister mistakenly forgot to bring towels of her own. As a result, all three of us ended up having to share the Brooklinen Hammam Towel I brought. Surprisingly, it kept us all dry after our swim and didn’t become sopping wet like we expected. In fact, it dried rather quickly by the time we packed up our beach bag. To say I was stunned would be an understatement. It was then that I knew this towel was the real deal. As if the absorbency wasn’t enough of a selling point, I also love that this towel measures 40″ x 70″, which is the perfect size if you’re using this to lay out on (which we did after drying off).

After our beach day, I was curious to see how the Brooklinen towel would fare as a bath towel. Similar to its performance at the beach, it ended up being one of the fastest drying towels I’ve ever used. I love the ample size of the fabric, which gives me more surface area to dry my hair and body. The terry cloth side of the towel is so heavenly soft and is just the thing you want to be wrapped up in after a hot shower. So far, I’ve washed this towel three times and I’ve noticed no pilling or unraveling of the terry cloth. When it’s all dry, this towel folds flat and fits easily into the linen closet without much bulkiness. Unlike other towels I’ve tested and shared with my family, this is one that I want to keep all to myself.

Though the Brooklinen Hammam Towel is a bit on the pricier side, I won’t hesitate to buy it again in different colors. Suffice it to say, I think I’ve found my favorite summer splurge.

Jasmine Grant

Senior Commerce Editor

Jasmine is Apartment Therapy’s Senior Commerce Editor, where she’s devoted to leading shopping guides and bringing you the best deals on the internet. She knows a whole lot about rugs, candles and geometric vases. Ask away!

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Brooklinen Just Launched a New Towel and It’s 15% off During Their Sitewide Sale

Brooklinen Just Launched a New Towel and It’s 15% off During Their Sitewide Sale

Sarah M. Vazquez

Commerce Writer

Sarah writes about all things shopping for Apartment Therapy. Her work has appeared in Marie Claire, Good Housekeeping, Elle Decor, and PureWow, among others. In her free time, you can find her strumming away at her guitar, on the perpetual hunt for the coziest duvet, and enjoying Sundays in the park with Marty—that’s her pup.

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These Luxurious Turkish Towels Have Hundreds of Five-Star Reviews — and They’re on Sale Now!

These Luxurious Turkish Towels Have Hundreds of Five-Star Reviews — and They’re on Sale Now!

We independently select these products—if you buy from one of our links, we may earn a commission.

Macy’s exclusive Hotel Collection is one of the best sources for hotel-quality bath and bedding essentials, and it includes a few standout items we think are worth stocking up on whenever they go on sale. Case in point: The Hotel Collection Turkish Bath Towel, which has hundreds of five-star ratings, and today, it also happens to be almost 50 percent off with promo code SAVE! This is one of the best deals we’ve seen on this luxe, spa-like towel for a while, but you’ll have to act fast if you want to score one (or 20) of these amazing towels at a steal.

So what makes these towels so great? They’re made from pure Turkish cotton in a bouncy terry loop weave, giving them a super soft and luxuriously plush feel as well as superior absorbability. Plus, they’re available in lots of soothing colors that look great whether you’re looking to get a new matching set of towels or mix things up with two or more complementary colors. But don’t just take our word for it!

“The Hotel Collection is my go-to,” one megafan of these towels wrote in a review. “I have these towels in a few different colors and they are loved by us as well as guests. They wash and dry beautifully, will outlast any set of towels you have ever had, and they don’t get that rough scratchy feel after numerous washings.” Other reviewers agree that The Hotel Collection Turkish Towels retain their plushness far longer than similarly priced luxury towels, with one happy buyer confirming, “I bought these towels a couple of years ago and just coming here to say they are just as great as day one.” Another reviewer reports that these towels have stayed in great shape for a decade, and she only replaced them because she was ready for a new color. Fair enough, and very impressive.

So, consider these towels an instant, long-lasting classic. In addition to this generously sized bath towel, an even larger bath sheet, hand towels, and washcloths are also on sale. Reviewers have noted that that the hand towel is actually big enough to be used as a bath towel for kids, and the washcloth seems to be particularly popular for anyone with sensitive skin since it’s so soft and gentle. So as one reviewer who says they “can’t live without these towels now” puts it: “Go ahead, spoil yourself, you deserve it.”