We independently select these products—if you buy from one of our links, we may earn a commission.

Do you need new bath towels? Of course you do! If you haven’t upgraded in forever, it’s time to elevate your bathroom with thick, fluffy new towels that will make every day feel like a spa day. (Who couldn’t use more self-care and pampering right now?) And today, the beloved Hotel Collection Turkish Bath Towels are on sale at a whopping 60 percent off during the Macy’s One Day Sale

These towels, which have hundreds of five-star reviews, are soft and absorbent because they’re made from thick, loopy, 100 percent cotton. They measure a generous 30”x 56”, so you can wrap yourself up in cozy comfort. Many reviewers say they wash well, don’t fade, and just keep getting softer with use. One reviewer noted that they’ve paid a lot more for towels of inferior quality. And right now they’re an even better deal — just $24 each (usually $60)!

Fresh, new towels are a great way to switch up the look of your bathroom, and these Hotel Collection bath towels come in six inviting colors, including ivory, sandstone, white, vapor (a sort of mossy blue), steel grey, and deep blueberry. You can mix and match two or more shades (our favorite way to go) or stick with one hue. No matter which you choose, showing yourself (and your bathroom) some love with these luxe, crowd-fave towels is the perfect purchase to start the new year.