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When you work in home design and the Color of the Year announcements start rolling in, the excitement is like what the Super Bowl for the sports world. There’s so much anticipation leading up to each big paint brand’s selection, especially because they influence home decor trends. Well, today Sherwin-Williams announced Redend Point (SW-9081) as their their 2023 Color of the Year, and this warm blushy-beige might be just the palette cleanser many are craving to hit reset and refresh in their homes, as the world opens back up for business.
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“Redend Point was inspired by the idea of finding beauty beyond ourselves,” says Sue Wadden, director of color marketing at Sherwin-Williams in a press release about the shade. “It is a heartening hue that invites compassion and connection into any space.”
Wadden sees the color as a great option for both interiors and exteriors, considering the fact that this grounding neutral that can play with lots of different companion colors. “Redend Point embodies the idea of a destination worth moving toward, igniting the spirit of discovery and inspiring deeper connections with others throughout the world,” she elaborates. Personally, I’m likening this color to universally flattering effect warm, pink bulbs have on pretty much everyone, so why not create this kind of subtle glow for your walls 24/7?
To get DIYers and home enthusiasts in on the process of discovery associated with this hue, Sherwin-Williams is partnering with Etsy to release a capsule collection of home decor items that coordinate with 2023’s shade. You’ll find vases, art, candles, linens, and more as part of this curated assortment. The paint company also partnered with influencers to showcase spaces painted in this hue, a sampling of which you can see below.
Pinky undertones are part of what make this color so enveloping and easy to decorate with, says Wadden. “Build on its earthiness by utilizing the hue alongside natural-looking textiles and wood accents or create a desert oasis by layering terracotta shades and clay materials.” Because Redend Point’s a shade derived from nature, it reads as relaxing and calming the way greens — like Sherwin-Williams’ 2022 COTY, Evergreen Fog (SW—9130), for example — also do. That’s why Wadden can see this hue being particularly apt for bedrooms and lounge areas like the living room, among other kick-back or self-care spaces in a given home.