I Tried This Lesser-Known Bedding Brand, And I’ve Never Slept on Softer Sheets

I Tried This Lesser-Known Bedding Brand, And I’ve Never Slept on Softer Sheets

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My uncle recently shared some sage financial wisdom about the only three things worth splurging on, ever: car tires, quality shoes, and a good bed. Because at any given time, we’re either driving, on our feet, or sleeping. You can’t argue with that logic, right? As a home editor, I obviously relate most to the latter, but beyond just the bed itself, I’m also adamant about having the right bedding — because a comfy mattress deserves equally comfy companions.

Up until a few weeks ago, I felt pretty confident about my sleeping situation, thinking it couldn’t get much better. Then I tried Pure Parima’s 100% Egyptian Cotton Yalda Sheet Set, and I’ll never be swapping my sheets out ever again, thank you very much.

Truthfully, my Pure Parima sheets obsession began before I even put them on my bed — it was love at first unboxing. The packaging looked absolutely pristine, wrapped like a gift in a white box with a bow. When I took out the 400-thread-count set, it instantly felt soft to the touch (and stayed that way after washing!), and I loved the double-hem stitched detail on the pillowcases and the top sheet.

I started using these sheets ASAP, and several very cozy sleeps later, I can confidently say I wouldn’t trade my luxe-to-the-touch bed situation for even the most high-end hotel’s. Heck, I had to Google synonyms for “soft” while writing this because I really can’t emphasize the comfy, high-quality texture enough.

Thanks to the movie “Uptown Girls,” I’ve always thought of Egyptian bedding as a level of luxe reserved only for celebs or rockstars. And while, yes, the Pure Parima sheets fall on the pricier side, if we’ve learned anything from my uncle, they’re a fully justified expense. Pure Parima uses hand-picked Egyptian cotton right out of the Nile River Valley (yep!), and every product boasts official Cotton Egypt Association certification. Plus, after weeks of ultra-soft sleep under my belt, I can add my seal of approval to the list.

Pure Parima makes five sheet styles to choose from, including the Yalda set (that I’ll be using forever). Ranging from 350- to 700-thread count, each comes in a range of colors, sizes, and embroidery designs. Choose your favorite and place your order, because the sooner you do, the sooner you’ll be enjoying soft, sweet sleep. Trust me, sheet dreams are definitely made of these.

The Luxurious Bedding That Turned Our Editor Into a Sheet Snob Is on Major Sale Right Now

The Luxurious Bedding That Turned Our Editor Into a Sheet Snob Is on Major Sale Right Now

We independently select these products—if you buy from one of our links, we may earn a commission.

There are some things in life you just should never skimp on, and quality bedding is one of them. For our beloved Best Lists, AT editors are constantly testing out all types of sheets, comforters, and pillows to discover which brands are most worthy of your coins. Dreamy bedding company Crane & Canopy completely won us over in the cotton percale category, and they’re currently slashing the price of their fine luxury sheets. Jackpot!

Crane & Canopy’s Bright White 400-thread-count percale cotton sheet set, which is 15 percent off, received stellar reviews for its brilliant white color that held up after several washes. Not only are these sheets crisp and cool, they transformed AT’s managing editor Terri into a sheet snob. “In my entire life, I’ve never had strong opinions about my sheets, but after trying these ones, I do,” she proclaimed.

Terri was instantly sold on these sheets, which had a luxury feel right out of the package. And their superior quality continues to hold up over time. “It always feels refreshing getting into bed,” she said. “These sheets don’t have the ‘crinkly’ issue that a lot of other percale sheets have. I have washed them several times, and they feel super durable and haven’t lost their gorgeous bright white color.”

The brand’s Bright White 400-thread-count percale cotton sheets are just one of many styles guaranteed to upgrade your sleep. Whether you’re looking for the resort-like quality of a percale sheet or something a little more personalized (like an embroidered set), be sure to check out Crane & Canopy’s Fall Home sale, which is offering up to 60 percent off bedding, sheets, rugs, and decor through October 11.

Here are some other sheet sets we’d recommend adding to your cart before the sale ends.

Jasmine Grant

Senior Commerce Editor

Jasmine is Apartment Therapy’s Senior Commerce Editor, where she’s devoted to leading shopping guides and bringing you the best deals on the internet. She knows a whole lot about rugs, candles and geometric vases. Ask away!

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Shop These Dreamy Fall Bedding Deals at Macy’s Right Now

Shop These Dreamy Fall Bedding Deals at Macy’s Right Now

We independently select these products—if you buy from one of our links, we may earn a commission.

Fall is here, and with it comes the urge to bust out holiday decor. As much as we love decorating for Halloween, though, we believe that fall is the perfect time to swap in
seasonal essentials, too. Luckily for us, Macy’s seems to share in that sentiment and is
currently hosting their Fabulous Fall Sale, which includes notable discounts on
everything from clothing and accessories to — our favorite — home goods, kitchen goods,
and bedding. Today, we’re going to focus on the latter by rounding up some of the dreamiest, comfiest bedding you can snag for a steal. The most fabulous part about the
sale? For a limited time, shoppers can receive an additional 20 percent off already marked-
down items. To help you stock up on the very best bedding items Macy’s has to offer, we’ve
outlined a variety of high-quality sheets, comforters, blankets, and more, below. Sweet dreams!

These Cool and Crisp Sheets Opened My Eyes to What a Perfect Bed Should Be

These Cool and Crisp Sheets Opened My Eyes to What a Perfect Bed Should Be

Britt Franklin


Britt is a stargazer and sunrise-chaser with a collection of magic erasers, and a fascination with the fantastic. A storyteller at heart, she finds inspiration in all the small things, and can likely be found singing show tunes, catching up on K-dramas, or going on adventures to satiate her natural-born wanderlust. (Sometimes even all at the same time.) An all-around creative, Britt has worked in various facets with Scene Louisiana, The Nerd Machine, and The Daebak Company, Inc.

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Brooklinen’s Labor Day Sale Is On — Here’s What We’re Shopping Now

Brooklinen’s Labor Day Sale Is On — Here’s What We’re Shopping Now

We independently select these products—if you buy from one of our links, we may earn a commission.

Brooklinen — aka America’s sweetheart of direct-to-consumer bedding — just kicked off its annual Labor Day Weekend sale! While you may already be familiar with Brooklinen’s editor-favorite sheet sets that made our Best List, the brand also makes duvets, pillows, mattress toppers, quilts, towels, and other bedding and bath essentials. So whatever you need to upgrade your setup for a cozy fall and winter, they’ve got it, and now’s the time to grab it. Because with nearly everything on sale for 15 percent off, Brooklinen isn’t playing around this year.

To get you started, we rounded up some of the brand’s best-sellers and editor favorites to keep in mind for when you’re shopping for college bedding, renewing your old sets, treating yourself, or planning early for holiday gifting.

Luxe Sateen Sheet Bundle, Queen

The bestselling Luxe Sateen Sheet Bundle is where Brooklinen’s popularity all began. The 480-thread count, 100 percent long-staple cotton sateen is robust but still cooling and incredibly soft to the touch. Of course, the sheets are are OEKO-TEX certified, so you can rest well knowing you’re wrapped in something that is a great as it feels, through and through. The included pillowcases have that handy envelope closure, so they stay on tight, and the fitted sheet even has labels on its long and short sides to take the guesswork out of making the bed.

Super-Plush Bath Towel Bundle

Brooklinen’s Super-Plush Bath Towels blew us away — and made our Best List! As some of the plushest, softest towels we’ve ever used, these essentials are worth trying and buying (in bulk). They’ll be with you for years, come in a variety of beautiful colors, and are ideal for anyone looking for daily spa experiences at home.

Down Pillow, Mid-Plush, Standard

Available in three different feels — plush, mid-plush, and firm — as well as King and Queen sizes, these Brooklinen down pillows are winners when it comes to luxury bedding upgrades. The down inside each pillow is ethically sourced from Hutterite Farms in Canada, treated with antimicrobials, and swaddled in a 100 percent cotton sateen casing.

Looking for a year-round loungewear staple? Made from 100 percent linen and pre-washed for immediate softness, this Brooklinen robe is a true crowdpleaser. Shoppers call it “timeless,” “comfy,” and “lightweight,” but we’ll add chic to that list since it’s perfect for selfies as well.

Perfect for gifting others as well as yourself, this set contains four mini soy candles in a range of morning and evening moods. They’re slow burning, so you can enjoy the scents longer — 50 to 60 hours to be specific. They’re also handmade and poured in Brooklinen’s hometown: Brooklyn.

This quilt is as perfect to slip between your top bedsheet and comforter for a middle layer in the winter as it is as a solo cover during the warmer months. Made from 100 percent long-staple cotton, it’s as lightweight and breathable as its name suggests. Each one is crafted by artisans in India and takes six days to make — an effort that’s evident in every stitch.

Brooklinen’s bestselling silk eye mask and pillowcase meet in this set of beauty rest essentials. Their mulberry silk fabric stays true to centuries-old traditions, but with the added bonus of being machine washable. Cool to the touch and soft on the hair and skin, this portable bundle will keep you looking and feeling tip-top after every night of deep sleep.

An ultra-soft lounge pant crafted with the expertise of a bedding label? Finally! Designed to be worn and washed (on cold) for years without warping, pilling, shrinking, stretching, or sagging, Brooklinen’s jogger is a French Terry cotton and modal dream. It’s meant to be the only lounge pant you could need — and it delivers.

We’re big fans of Brooklinen’s Turkish-inspired Hammam bath towel, which received an honorable mention in the quick-dry category of our Best List. It’s available in three uplifting colorways, and at a large 40″ x 70″, it’s ideal for post-shower lounging. At 400 GSM, it’s extremely lightweight (the average plush bath towel is around 600-700 GSM) but still impressively absorbent.

Classic Duvet Cover, Queen

A great duvet cover is a hard worker. It should be soft enough to sleep in comfortably — especially if you’re one to opt out of a top sheet — and stylish enough to compliment your decor. It has to be able to withstand active kids, sleeping dogs, scratchy cats, the (more than) occasional spill, and whatever else life hands bed covers. Brooklinen’s Classic Duvet Cover is lightweight, easily washable, and seamless when paired with the rest of the brand’s bedding, so you can treat it the same way you would your sheets. Easy as that!