KitchenAid Announced Their 2023 Color of the Year — and It’s Perfect for Spring

KitchenAid Announced Their 2023 Color of the Year — and It’s Perfect for Spring

We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.

KitchenAid is one of our editors’ favorite sources of top-of-the-line kitchen appliances for many, many reasons. A lot of them are practical reasons, such as high-powered motors that help blenders crush ice and help stand mixers knead sticky bread dough. But we’d be lying if we said those are the only reasons we’re such big fans. On top of being hardworking, their gear always looks amazing, and to perk up our spirits at a time of the year when we really need a boost, KitchenAid is adding a new color to their stunning palette.

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Meet Hibiscus, a bright and rosy hue that KitchenAid is calling their color of the year for 2023. This ruby shade of pink borders on being neon (without actually being fluorescent) to add a pop of color and a little flair to your kitchen. Right now you can add this cheerful color to your space by picking up either of KitchenAid’s Artisan Stand Mixer or K400 Blender.

Compared to KitchenAid’s 2022 color of the year, a moody magenta they called Beetroot, this year’s hue is more vibrant and, dare I say, uplifting. (I invite you to imbue this color with as much positivity and good fortune as I’m choosing to do, but you’re free to just enjoy it for what it is, too!) I wish my stand mixer had as exciting a color as this bold pink shade, and I would probably be inclined to make a permanent spot for it on my counter if I had something this pretty to look at.

According to KitchenAid, they added Hibiscus this year to give their lineup a new eye-catching color that will encourage you to mix up more breads and fluffy desserts and blend up more sauces and smoothies. They also partnered with a globally-recognized designer, Marta Del Rio, to launch some appliance-inspired clothing pieces (!) in Hibiscus pink at New York Fashion Week. Personally, I’m looking forward to seeing which other appliances get the Hibiscus treatment (and crossing my fingers that their Mini Food Chopper is on that list).

If you’re not familiar with everything KitchenAid’s stand mixer can do, you’re in for a treat. This is one of the most powerful kitchen tools on its own — it’s excellent at beating eggs and frosting, mixing cookie dough, and kneading bread dough — but once you start adding attachments, such as the pasta roller and meat grinder, there really is no limit. At the same time, their K400 blender blitzes frozen foods with no problem and purees ingredients into smooth soups and sauces in mere seconds. Plenty of home cooks have fallen in love with the stylish look of KitchenAid’s machines, but they keep using them because they simply work so well.

Ready to add a bit of color to your kitchen? Grab either of these bestsellers from KitchenAid and enjoy the vibrancy — and cooking capabilities — they bring to your space.

Buy: KitchenAid Artisan 5-Quart Stand Mixer, $499.99

Buy: KitchenAid K400 Blender, $299.99

This KitchenAid Mini Food Processor With More Than 2,000 5-Star Reviews Cuts Meal-Prep Time in Half — and It’s on Major Sale Right Now

This KitchenAid Mini Food Processor With More Than 2,000 5-Star Reviews Cuts Meal-Prep Time in Half — and It’s on Major Sale Right Now

Sarah writes about all things shopping for Apartment Therapy, The Kitchn, and Cubby helping you find the best deals and the best products for you and your home. A Brooklyn-born Jersey Girl, she loves a good playlist, a good bagel, and her family (but not necessarily in that order).

Williams Sonoma’s End-of-Season Deals Include Le Creuset, All-Clad, and KitchenAid

Williams Sonoma’s End-of-Season Deals Include Le Creuset, All-Clad, and KitchenAid

We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.

New Year’s Resolutions are around the corner, and trying out new recipes are on top of the list. There’s no better way to kickstart 2023 than by purchasing a few kitchen items that we know will be needed in the new year. After all the holiday dinner parties and travel, staying home for a bit and whipping up a home-cooked meal never sounded so good. And, with the Williams Sonoma end of year sale in full swing, we’re also taking it as a sign that we may need a little kitchen refresh. That’s why we took a deep dive on the website to bring you a comprehensive list of some of the best deals and products to shop right now. From fry pan sets to nonstick roasters, we’ll be cooking with the best gear on the market in 2023. Keep on reading to see what must-have items you should add to your cooking collection this season.

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KitchenAid Has Epic Savings on Stand Mixers, Attachments, and Countertop Appliances — Here’s What to Buy Right Now

KitchenAid Has Epic Savings on Stand Mixers, Attachments, and Countertop Appliances — Here’s What to Buy Right Now

We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.

Have you found yourself embarking on some scrumptious and exciting baking projects lately? I don’t know, maybe you’ve decided to try your hand at some brown butter cinnamon roll cookie sandwiches, or maybe you’ve taken it upon yourself to supply your household with fresh, homemade doughnuts. Well, if that sounds like you, you’re in good company. The truth is, when the holidays roll around, you’ll find us setting up camp in the kitchen. Just ask our family members! They’re the ones dragging us away from our floured surfaces and preheated ovens when it’s bedtime.

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And, when we’ve got our aprons on, we consistently turn to KitchenAid to make what can easily become a messy process feel totally and completely under control. Between their fan-favorite stand mixer and its attachments, along with other small-but-mighty countertop appliances, we truly rely on our KitchenAid essentials for all sorts of projects — from bread baking to meal prep. Equipping your kitchen with the brand’s plethora of top-quality goods is basically like having a built-in sous chef. (Trust me, that’s a luxury that makes all the difference when it comes to holiday cooking and baking!) Luckily, you can score yourself some killer products on sale right now thanks to a sweeping countertop appliance sale on the KitchenAid site!

Tons more of our most-relied upon appliances and add-ons are discounted, but we’ve rounded up a few favorites to get you started. Check it out below:

The KitchenAid Food Chopper That Will Be Your Go-To for Fall Meal Prep (It’s on Sale!)

The KitchenAid Food Chopper That Will Be Your Go-To for Fall Meal Prep (It’s on Sale!)

Apartment Therapy received compensation for this post, which was written and edited independently by our editorial team.

It’s usually right about the end of September that the reality of fall truly sets in. No longer are the mornings filled with giddy kids, new notebooks, and packed lunches in hand, and no longer are you thinking about which fun, weeknight dinner you’ll whip up on Wednesday as you drift off to sleep. The truth of the matter is, the transition to cooler weather brings about lots of changes. Whether you have kiddos or not, saying goodbye to the spontaneity of summer fun, bounty of delicious produce, and the longer days can be tough.

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That’s why as the weather turns, we usually fall back on our kitchen hacks — you know, the essentials that make cooking as easy as it is scrumptious? From air fryer cheat sheets to fall-themed, do-it-all Dutch ovens, we’re all about efficiency in the kitchen. And, one of the best ways to make cooking (or packing lunches, or planning your week) more effortless? Meal prep. Enter: KitchenAid’s 5-Cup Chopper.

Whether its mirepoix for soup, hummus for an easy protein component to your WFH lunch, or diced onions you’ll caramelize with tons of butter and add to pasta, this workhorse of an appliance can handle it for you. In fact, having one of these babies in your kitchen practically eliminates any dicing or blending from your daily cooking duties and this particular model is not only cordless, but it’s also got a whisk attachment. Say goodbye to sore shoulders, you’ll never hand-whip cream again!

Its 5-cup capacity means it’s large enough to tackle family-sized prep and still small enough to stow away without cluttering your cabinets. Thanks to its lack of cord, you can use the chopper anywhere, no matter how far away the outlet is. And hey, no one’s stopping you from bringing the game-changing device when you leave the house! With the holidays approaching, bring the KitchenAid with you to your relatives’ homes. You’ll save yourself from having to spend hours in the kitchen and finally get to enjoy that glass of wine.

The 5-Cup has two speeds (meaning it seamlessly transitions from chop to puree) and a pulse mode (you can make pie crust without having to take out your stand mixer!). Its stainless-steel blade can take on nearly any task, from chopping nuts to effortlessly slicing through herbs, remaining sharp even after years of daily use. Our favorite feature? The drizzle basin, which is a small divot located inside the chopper’s locking top that makes adding oil into salad dressing, aioli, mayo, and more a total breeze. Plus, the maneuverable appliance has a battery life that’ll last a whole Thanksgiving’s-worth of prep time.

Oh, and before we forget, right now the chopper is on sale! For just about half off, why not snag this little do-it-all machine right now? It’s easily worth all the hours it’ll save you in the kitchen!