To find out more about the top holiday traditions in the U.S., All Home Connections took to SemRush and Google to see which diverse traditions residents in each state are observing. They gathered a list of 115 different holiday traditions and found their monthly search volume via SemRush. From there, the company used the holiday traditions with the highest search volume and input them into Google Trends to find which tradition was searched the most in each state over a 12 month period.
It seems as though we are a nature of spooky season lovers, (who’s surprised? Not me) with the search term Halloween costumes coming out on top. 14 states have the term as their most searched holiday tradition, and in 2020, Americans spent $32.2 billion on creepy costumes.
In second place is putting up holiday decor, with the phrase Christmas decorations being the most popular search term in nine different states: Connecticut, Florida, Mayland, Massachusetts, Nebraska, Pennsylvania, South Carolina, Texas, and Wisconsin.
Taking the bronze medal is Thanksgiving food, searched for the most in five states across the country. Proving extremely popular in Arizona, North Carolina, Oklahoma, Tennessee, and Virginia, chances are you’ll be in for a great meal if you’re visiting family in one of these states.
Other popular holiday traditions across the U.S. include Valentine’s Day flowers, making New Year resolutions, Easter baskets, and Mardi Gras music.
What are your favorite holiday traditions? Let us know in the comments below!