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When you find a cleaning product that you really, truly love, it’s hard to imagine your life without it. Just imagine what it was like to clean a sink, stove, or shower without a Magic Eraser, for example. Maybe you can remember a time without the Magic Eraser (it came out in 2003), but you probably don’t want to.

The passion that people feel when a cleaning product effortlessly gets the job done is why it can be hard for a new cleaning product to enter the market; when people know what they like to use, they’re skeptical about trying something new. On the other hand, though, it’s exactly why the cleaning product industry is worth more than $34 billion a year. Yes, billion. The risk of people not loving a product is outweighed by the possibility that people just can’t get enough of it. After all, you never know just what could become the Magic Eraser. 

In 2021, there was more demand on the market for cleaning products than ever (thanks to COVID-19), and there were a handful of new items to hit the market. Here are 7 of our favorites: