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From August, customers can shop some of their favorite Ulta Beauty products inside a “shop-in-shop” with more than 50 much-loved beauty brands available. Want to top up on your favorite foundation while grabbing a fresh pint of milk? Discover a new lipstick while picking up the ingredients for dinner? You’ll soon be able to at over 100 Target stores nationwide. Don’t worry if your local store isn’t on the list, though, as the companies will be adding additional locations in the years to come, planning to reach a total of 800 stores.
Each shop will be around 1,000 square feet, conveniently located right by Target’s existing beauty section, mirroring Ulta’s own retail layout to give customers the best experience. Ulta Beauty’s great immersive tools will also be available in stores, such as GLAMLab, a virtual try-on tool that provides safe trial across beauty categories.
If you want to know the best shade for your brow pencil or how to apply cream contour, Target team members will be on hand to answer any burning beauty questions as, according to the company, staff will be trained as “experts on prestige beauty offerings, aligning to Target’s focus on providing guest service with deep product expertise,”.
Additionally, customers will also be able to shop Ulta Beauty on Target’s website, and take advantage of same-day drive up and order pickup, as well as free shipping on qualifying orders.