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Macy’s exclusive Hotel Collection is one of the best sources for hotel-quality bath and bedding essentials, and it includes a few standout items we think are worth stocking up on whenever they go on sale. Case in point: The Hotel Collection Turkish Bath Towel, which has hundreds of five-star ratings, and today, it also happens to be almost 50 percent off with promo code SAVE! This is one of the best deals we’ve seen on this luxe, spa-like towel for a while, but you’ll have to act fast if you want to score one (or 20) of these amazing towels at a steal.

So what makes these towels so great? They’re made from pure Turkish cotton in a bouncy terry loop weave, giving them a super soft and luxuriously plush feel as well as superior absorbability. Plus, they’re available in lots of soothing colors that look great whether you’re looking to get a new matching set of towels or mix things up with two or more complementary colors. But don’t just take our word for it!

“The Hotel Collection is my go-to,” one megafan of these towels wrote in a review. “I have these towels in a few different colors and they are loved by us as well as guests. They wash and dry beautifully, will outlast any set of towels you have ever had, and they don’t get that rough scratchy feel after numerous washings.” Other reviewers agree that The Hotel Collection Turkish Towels retain their plushness far longer than similarly priced luxury towels, with one happy buyer confirming, “I bought these towels a couple of years ago and just coming here to say they are just as great as day one.” Another reviewer reports that these towels have stayed in great shape for a decade, and she only replaced them because she was ready for a new color. Fair enough, and very impressive.

So, consider these towels an instant, long-lasting classic. In addition to this generously sized bath towel, an even larger bath sheet, hand towels, and washcloths are also on sale. Reviewers have noted that that the hand towel is actually big enough to be used as a bath towel for kids, and the washcloth seems to be particularly popular for anyone with sensitive skin since it’s so soft and gentle. So as one reviewer who says they “can’t live without these towels now” puts it: “Go ahead, spoil yourself, you deserve it.”