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When my first book was published, I knew that I needed to upgrade my beloved old backpack to something much more stylish and “adult” for meetings and signings. But since books aren’t exactly lightweight items, I needed a bag that was uber-durable and functional, too. And that’s when I found Herschel Supply Co., maker of high-quality luggage, backpacks, and bags designed with today’s traveler in mind. Their products are as timelessly chic as they are built to last, and now the lifestyle brand has ventured into a whole new realm: cooler bags, a modernized version of traditional hard coolers.