Have you got a property in the UK or abroad that you want to let out? If so, one of the most critical things that you need to do is make sure that you market your property effectively. There is a lot to consider in this regard, from the photographs you use to the descriptions that accompany them. 

Advertise property space for rent online in the right way, and you can expect to get lots of interest in your vacant commercial property. However, if you do not advertise in the correct manner, you will keep frustratingly refreshing your inbox only to see that there are is no interest. Where are you going wrong? How do you drive more traffic?

Nicely styled bedroom, perfect to attract interest on a property ad
Photo by Spacejoy on Unsplash

There are a number of reasons why you may not be getting enough responses in regards to your property for rent. This could be because you have not been actively promoting your listing, or perhaps you have not been focusing heavily enough on the benefits of your office space. So, just how do you increase interest in order to rent a room out? We have a few tips to help you out. 

Firstly, get referrals from existing or past tenants. You should also take advantage of social media. Social media is a great platform for getting the word out about the rental you have available. You shouldn’t rely on Twitter and Facebook entirely, but when you combine this with posting your property space on a professional advertising website, you have the full package. 

You also need to include relevant keywords in the ad headline and body to give yourself a greater chance of moving up the search engine result pages. Highlight the benefits of your property space near the beginning of your ad copy. Examples of benefits you may want to include range from easy and convenient parking to 24-hour access. Finally, make sure to use short adjectives to highlight benefits. 

Gorgeous holiday home in Spain with a large inviting pool
Photo by Ralph (Ravi) Kayden on Unsplash

You then may want to go into further detail within your property description. This is a great way to reveal more about what your property has to offer and why it is a good choice. It is also beneficial in terms of SEO and getting your listing as high up the Google search engine rankings as possible. For example, you may want to dedicate part of your description to talking about your outdoor area, from the size of the garden, if you have a pool, and what outdoor furniture is available, to the greenhouse polycarbonate glazing you have had installed. Talk about all of the features that your property has so that people can get a true feel for what it is like. 

Aside from the tips that we have mentioned so far, it is a good idea to consider both professional photography and professional home staging. Home staging is important because it makes sure that your property is displayed in a manner that allows people to envision themselves living in it. When you combine this with professional photography, you can make sure that images capture the true essence of your home so that your advertising looks great.

Featured image credit: Photo by HausPhotoMedia on Unsplash

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